Enterprise vision："Building Jinpeng into a world-class needle group, developing Jinpeng brand into a world-renowned brand and leading our employees to persistent wealthy life." Creating an integrated home of innovation,  design, production and marketing. 

Core idea：To attain honor and prosperity by trust and intergrity; To carry all the things in the world with great virtue.

Service tenet：Quality for survival,Technology for progress,Credit for development.

Enterprise Strategy：In the strategic planning, we focus on two key points: First, the mission and the goal ,to produce the world-class JINPENG needle ,to build JINPENG into a world-class needle group; Second, the improvement of business model and the competitive advantage of products. We should grasp the differentiation of products and create low-cost advantages.